OBJECTIVE – To promote the Why You Write web package of a classmate using at least two social media platforms. To create a social media strategy document.
Social Media Promotion Plan (pdf)
The purpose of this assignment was to learn how to create a social media strategy document that (1) outlined best practices for both platforms, (2) included screen shots of my promotion, (3) justified my promotion strategy according to the best practices I identified.
I partnered with classmate Jami Chiusano, who created a Tumblr page to explore the idea of writing while under the influence and the effect this may have on a writer’s process. I chose to promote her web package using Twitter and Facebook.
First, I researched best practices and looked to examples of successful promotion via these platforms. I also worked from the template of a social media plan my professor linked to in our assignment instructions. This was especially helpful.
I created a separate Twitter account to compose “tweets” for the project. I did not want to create a separate Facebook account, so I originally took screenshots of past Facebook statuses and provided the text for my current project below.
Then I learned about Simitator, a site which allows you to create fake Facebook statuses. I replaced my images with the fake Facebook statuses and I believe it looks much neater.